5/07/2007


Matzu-MTP MODEL
First of the "New York Artist x Levi's®" is with Matzu-MTP, who exceeds the boundry of street, graffitti, and modern art. Matzu-MTP's gigantic hand-painted artwork on linen was cut into small pieces, and were attached to the jeans as the offical back patch of this special model. On the rivets and the belt loop, unique navy & white sundries were utilized as its details. Furthermore, his artwork enttitled, "The Strokes of Sunshine" was carefully replicated as its special packaging -- designed to be used as art for personal display.


KAWS MODEL
Kaws, who continuously leads the street and graffiti art scenes of today, worked on the 2nd edition of the "New York Aritst Series." His symbolic XX mark is evident throughout the denim, and in particular, the silver XX imprints on the black coated leather patch is impressionable. XX being utilized as bar tacks on the back pockets, XX used as stitchings in the linings and the unique prints on the inside of this denim provides a completely new characteristics to the original denim.


JEFF STAPLE MODEL
The third and final edition is being designed by none other than Jeff Staple, who is the Creative Director and Founder of Staple Design. In addition to his own Staple brand, he also provides design and artistic direction for brands such as Nike, Gap, Burton, and LVMH. Public's anticipation on this Levi's® jeans is already high.


LINK LINK
FEED