Phofa is an acronym for “Phenomena of Art.” It symbolizes the small miracles generated through the world of art.

Phofa strives to provide dreams and aspirations to the young artists of Japan and the world.Compared to other leading markets, the Japanese art market in Tokyo is yet to be fully realized.In consequence, young and talented Japanese artists often are forced to give up their dreams of becoming artists.Phofa’s intent is to naturally convey the "fun" in art to the general public, thereby cultivating the art market of Japan.